So, what is digital signage? If you want to know, you’ve come to the right place!
In its simplest form, Digital signage is generally a screen displaying some information. Often, digital signage can be simply a TV screen with a USB stick of images plugged in. However, this can be cumbersome, and not as engaging as a full digital signage system. A digital signage system is a centrally controlled, content distribution platform used to playback digital content to one or many displays or screens. Digital signage screens are used for the relaying of any number of types of information; live weather, news, TV, menus, flights, calendars, adverts for example.
Digital signage is best explained as a form of electronic display that shows television programming, menus, information, advertising, and other messages. Digital Signage (frequently utilizing technologies such as LCD, LED, OLED or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations.
Wikipedia
Ok, so what does that actually all mean? Digital signage can simply be made up of a TV or monitor as the display part, with a digital signage player connected to it to provide the content. This content is delivered from a server, allowing control over what is shown on the display and when. If there is more than one display, the digital signage system can be configured to display the same on each screen, or different content on each.
Digital signage content can be as simple as some images, perhaps some photographs of your latest and greatest creations. But the content needn’t stop there, videos, animations, YouTube and more can be the basis of a varied and engaging playlist.
Digital Signage in Industry
Digital signs are used within many industries, the most prominent and eye-catching tend to be retailers who use them within store windows or to promote special offers and stock. However hotels, senior living communities, stadia, arena, conference venues, schools, colleges, universities, local councils, government, hospitals, GPs and businesses around the globe also use signage; used to provide staff communications messages, information for guests, residents and visitors or a branded TV channel.
Many airports have departure boards that are digital. This is a prime example of a digital signage implementation
The reason digital signage has become so popular is that it engages with the audience in a more effective way than static signage. Moving images, visually striking graphics and the ability to refresh the message instantly make it more captivating. Through digital delivery an organisation ensures that their signage screens look exciting, up-to-date and relevant.
Digital signage was seen as a technical tool requiring the support of an IT team. However, content management systems are now designed with the needs of a marketing or communications team in mind, allowing simple updating and control. Whilst there can still be some complex integration work required to deliver the solution implementation, day-to-day operation should no longer be a technical challenge.
Digital signage networks can be as complex or as simple as you like, scaling from control of one, two or three screens, up to however many you can handle. Zoning features allow you to send the same content to multiple screens or to just a handful.